FundWillow partner program

Resell FundWillow.
Build a fundraising practice.

White-label the fundraising platform behind dozens of schools. You bring the relationships — we bring the software, the compliance, and the payment rails. Wholesale partner pricing kicks in at 50 schools and scales with volume.

See if it fits your book Apply to partner

50-school minimum · Co-branded portal · Stripe-backed billing

Should you partner with FundWillow?

We'll read your site and tell you.

Drop in your company URL and how many schools you work with today. We'll scan your site, draft a partnership pitch grounded in what your business actually does, and model the ROI at three different commitments.

Who it's for

If you already sell into schools, partner economics beat referral fees.

Fundraising consultants

You already advise schools and booster clubs. FundWillow gives you a platform to deliver on the strategy — not another tool to recommend and walk away from.

Athletic associations & PTOs

Roll out one platform across every member school. Manage all of them from a single partner dashboard with shared branding.

Booster-management companies

Sell FundWillow as part of your managed service. Your clients see your brand; we handle software, SMS compliance, and payments behind the scenes.

Regional agencies & reps

Cover a territory. Close schools. Earn a wholesale margin on every renewal. We onboard your customers; you own the relationship.

How it works

From signed partner agreement to live schools in weeks.

Apply & get provisioned

Tell us who you serve and how many schools you plan to bring on. We provision your partner account, co-branded portal URL, and partner admin login.

Brand it as your own

Drop in your logo, your colors, and your tagline. Every school you onboard gets a co-branded donor page with your identity — not ours.

Onboard your schools

Invite schools from your partner dashboard or let us onboard them for you. They get the full FundWillow platform; you stay the face of the relationship.

FundWillow bills you at wholesale

We invoice you at the wholesale rate based on how many schools you have live. You bill your customers whatever you set — your margin, your call.

What you get

A real platform. Wearing your brand.

You don't have to build anything. You plug FundWillow into your existing sales motion and deliver a polished product from day one.

Co-branded donor experience

Your logo, colors, and tagline on every school's public page. Donors see your brand powering the fundraising — not FundWillow's.

Partner portal

One dashboard across every school under your account. Live roll-ups of donations, campaigns, and schools — plus billing in one place.

Your own URL

Drive donors to fundwillow.com/p/your-brand with your schools listed underneath. A legitimate co-branded landing page out of the box.

Partner admin roles

Give your team access to manage schools, invite users, and watch campaigns across your entire book — without super-admin keys.

Compliance handled

A2P 10DLC carrier registration, opt-outs, recording disclosures, PCI — all lifts we carry so you can sell without a compliance team.

Simple ACH billing

We invoice you at the wholesale rate each cycle. Partners pay by ACH bank transfer — no credit card fees eating your margin, no surprises. Clear line items and a self-serve portal for receipts.

Partner pricing

Coming soonFounding partners only

We're finalizing wholesale tiers with our first cohort of partners. Published rates will go live once the program is open generally. In the meantime, qualified applicants see the full tier structure as part of the intake conversation — 50-school minimum, volume discounts thereafter, ACH-only billing.

Apply to partner Run my ROI first

Below 50 schools? We're selective about sub-minimum deals — but signed cohorts and statewide associations get custom rates.

Why partner with FundWillow

Everything stacked in your favor.

Recurring revenue, not a one-time fee

Schools renew yearly. You build a book of recurring margin you can forecast — not a pipeline of one-off sales.

Zero platform to build

Software, compliance, payments, carrier relationships — we carry it all. You skip the $2M it would cost to ship an equivalent tool.

Your brand wins the trust

Schools sign with you. Donors see you powering the fundraising. FundWillow stays the engine — you stay the face.

Pricing that rewards growth

Volume tiers lower your per-school cost as you scale. Cross a tier and every school re-rates — your margin compounds without renegotiation.

Fast time-to-revenue

New partners typically have their first school live within two weeks. No RFPs, no vendor reviews — we've done the security and compliance work.

You keep the relationship

FundWillow doesn't market to schools under a partner. They're your customer for renewal, upsell, and expansion.

FAQ

Partner questions, answered.

How is this different from a referral program?+

A referral pays you a one-time bounty. A partnership gives you wholesale pricing on every school you bring on, every year they renew — and lets you mark up however you want. You own the customer relationship, the branding, and the margin.

Who handles support for the schools?+

First-line support is yours — that's part of what your margin covers. We back you up with platform-level support, engineering, and compliance. You get a dedicated partner success contact and priority escalation.

Can we set our own retail price?+

Yes. FundWillow invoices you at the wholesale rate per tier. What you charge your schools is entirely up to you — most partners charge between MSRP and MSRP + services.

How do partners pay FundWillow?+

ACH bank transfer only. No credit cards. It keeps the math simple — no 2.9% processor fees coming out of your margin, no card-decline drama, no expiring plastic. You link a bank account once in the billing portal and every invoice pulls from it.

Do donations route through the partner?+

No. Donations go directly from the donor to each school's own Stripe Connect account — we never custody donor funds, and neither do you. You're billed for the platform; your schools collect their own donations.

What does co-branding actually cover?+

Your logo, primary and secondary colors, tagline, and partner URL (fundwillow.com/p/your-brand) apply across the partner portal and every co-branded donor page. The platform itself remains FundWillow-branded in partner-admin contexts so partners always know where to go for support.

Is there a commitment?+

Standard partner agreements run one year with automatic renewal. We'll agree on a reasonable school volume target up front so the tier math is predictable for both sides.

What if a school leaves?+

Your wholesale bill recalculates to your current live school count each billing cycle. If you cross back under a tier, your rate adjusts — no penalty.

Put your brand on school fundraising.

Apply, get provisioned, and have your first co-branded school live in under two weeks. FundWillow handles the platform. You handle the relationships you already own.

Apply to partner See the school platform

Resell FundWillow.Build a fundraising practice.