Raise more.
Keep more. Skip the car wash.
FundWillow finds local sponsors, crafts personalized outreach for your volunteers, and runs calls, texts, emails, voicemails, and handwritten mailers — all from one dashboard. Donations go straight to your school's bank account.
15 minutes to your first campaign · No long-term contract · Cancel anytime
The problem
Booster fundraising hasn't changed in 30 years — and it shows.
How it works
From zero to first donation in a week.
Sign your school up in 15 minutes
Connect Stripe, set your school colors, get a dedicated phone number. We handle carrier compliance — you'll be sending texts the week you sign up.
Find real local sponsors
Pull targeted leads from Apollo by zip code, industry, and company size. No more recycling last year's booster list.
FundWillow writes every touch
Our proprietary software crafts personalized call scripts, SMS, emails, voicemail drops, and even handwritten mailers — tailored to your team, your project, and each sponsor.
Donations hit your bank
Stripe Connect routes every pledge directly to the school's account. No middleman. No PayPal link in an email. No checks lost in a backpack.
Features
Everything a booster club needs, in one place.
You stop stitching together spreadsheets, Mailchimp, PayPal, and a shared Google Doc. FundWillow ships it as one tool, built for how schools actually raise money.
Call station built for teen volunteers
One-button dialer, smart script that updates live, and objection coaching. Students make real calls — without the awkwardness.
FundWillow voice agent (optional)
Turn on the FundWillow voice agent and let it handle first-touch outreach overnight. Students jump in for the warm follow-ups that actually close.
Compliant SMS, out of the box
A2P 10DLC carrier registration handled for every school. Your messages get delivered instead of filtered as spam.
Email campaigns that sound human
FundWillow software writes the email in your team's voice. Opens, clicks, replies all land back in your dashboard.
Handwritten mailers at scale
Real pen-on-paper letters, mailed through Handwrytten. For the sponsors who need the personal touch.
Smart sponsor discovery
Apollo-powered search finds local businesses by radius and industry — with contact info built in.
Compliance-first by design
Opt-out handling, call recording disclosures, and donation records auditable in one place.
Multi-team, multi-campaign
Football, band, robotics, drama — every team runs their own campaign, all under one school account.
Real reporting for AD's
Live dashboards: calls made, pledges secured, dollars in the door. Ready to show the school board.
The difference
Traditional fundraising vs. FundWillow
What it looks like in practice
A sophomore makes her first call — and nails it.
"Our sophomore volunteers were terrified to make calls. With FundWillow, the script is right on their screen — personalized to the sponsor, with objection answers ready to tap. By the end of the first session, they'd pledged more than we raised all of last season."
Pricing
One plan. One number. Built for schools.
A single annual subscription covers your entire school — every team, every campaign, every channel. No per-user seats. No per-message nickel-and-diming.
We're onboarding a small cohort of schools this season at founding-member pricing. Public pricing will be published once the cohort is full — reach out to lock in your spot.
Stripe processing fees (standard 2.9% + 30¢) pass through to the donation — your school keeps 100% of the subscription value.
FAQ
Questions schools ask us.
Who actually makes the calls?+
How much can a school realistically raise?+
Is it legal to text and call local businesses?+
Where does the donation money go?+
How long does it take to set up?+
Do we need to be technical?+
What if we try it and it doesn't work?+
Your next campaign could be live this week.
Sign up, pick a number, and we'll handle the compliance work in the background. Your first call can happen before dinner.